You've come to the right place & I am so glad that you are here!

I'M Erika,
A Content creator IN NEW YORK CITY

I didn’t set out to become an entrepreneur. My journey started in college, when I managed social media for Catch’N Ice Cream, producing viral content and collaborating with brands like Google, Paramount and Wicked — all while reporting directly to TikTok influencer Dylan Lemay. From there, I joined GroupM, working on PayPal and Venmo campaigns at Mindshare Agency, where I honed my skills in performance marketing and analytics.

But something was missing. I craved the creative side of content creation:
the magic that happens when strategy meets storytelling. That’s when I
began managing social media for NY Bakery & Desserts, eventually turning that passion into a business of my own. What started as freelance projects quickly grew into Shooting Stars, a social media agency dedicated to helping brands and startups shine online.

Today, I’m proud to have produced videos that have reached millions of
viewers, grown client accounts by the tens of thousands, and (most
importantly) helped businesses see real results, like customers walking
through their doors because of a piece of content we created together.