Leading a team of creative innovators was never part of my plan. Becoming a marketing expert and helping small brands grow always was. After a year in corporate marketing at WPP, working at one of the world’s top advertising agencies, and freelancing in social media on the side, I now get to do both, all while vicariously living out my influencer fantasy through my clients.

My journey began in college, managing social media for    Catch’N Ice Cream, where I created viral content that reached millions and collaborated with brands like Google, Tabasco, and Wicked, under TikTok creator Dylan Lemay. That’s when I discovered what I truly love: the creative spark that happens when strategy meets storytelling.

That passion led me to start Shooting Stars, a social media agency helping brands and startups personality shine through online. Today, my team and I create content that not only reaches millions but also grows communities and drives real results — from clicks to customers walking through the door.
Welcome to the successful side of social media.
 xoxo, Erika